Lancome's New Cover Girl Is A Cartoon [THE BRIEF] - Business ...

Good morning, ad executives. Here's what you need to know today:

• Lancome?is going in a different direction with it's new cover girl. Rather than a familiar starlet shilling mascara, the 77-year-old brand went with a cartoon: Betty Boop. Maybe this will lessen its chances of getting its ads banned in the UK for excessive photoshopping.
• Target?is teasing out its new holiday campaign and characters by 72andSunny.
• Digiday?goes deeper into its confessional from an anonymous "digital leader at a large ad agency" to see why advertising agencies are sinking faster than the Titanic.
• But fear not because according to TBWA's global creative prez?Rob Schwartz, the future of advertising is "awesome."
• Anthony Bourdain?is annoyed about this ad.
• mcgarrybowen won Mondelez' Toblerone after an account review.
• Ocean Media?won the Gilt account.
• The U.S. Postal Service, via DraftFCB, will ship 140 million direct mail pieces in a holiday campaign.
• Ogilvy launched a new Facebook campaign for Philips Sonicare toothbrush that looks at dental care since the Stone Age.
• Syncapse announced the appointment of?Chris Burggraeve the former CMO of AB-InBev, and Ted McConnell the former Director of Marketing Innovation at P&G, to its "Advisory Council."
• Blue State Digital assisted 22 victorious clients, including President Obama, Tammy Baldwin for Senate and Elizabeth Warren for Senate, this election cycle.
• Jim Weiss, founder of W2O Group, will fund a new "Center for Social Commerce" at Syracuse's.Newhouse School of Public Communications.

Previously on Business Insider Advertising:

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Tags: Madison Avenue, The Brief, Lancome, Advertising | Get Alerts for these topics ?

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Source: http://www.businessinsider.com/lancomes-new-cover-girl-is-a-cartoon-the-brief-2012-11

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